Role: Creative Director
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Creative Direction: André Porto Alegre
Graphic & Digital Design: André Porto Alegre
Photography: Ivan Erick
Film: Thiago Andreotti
Model: Camilla Simões
Set Designer: Jean Labanca, Yuri Godoy
Styling: Fabiana Leite
Beauty: Guilherme Casagrande
Still Photography: Thiago Justus
Executive Production: Bravva Productions
Photography Assistance: Fabricio Pimentel, Joe Santos,
Still Photography Assistance: Lucas Flesch, Sergio Prado
Styling Assistance: Matheus Foc
Retouch: Philipe Mortosa
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Schutz: Satin Shine. Fall Winter 2024
Introducing the "Satin Shine" campaign by Schutz – a celebration of understated glamour and modern elegance. In this captivating campaign, we invite you to immerse yourself in a world where every step shimmers with luxurious allure. Focused primarily on our exquisite range of shoes and purses, the "Satin Shine" collection exudes sophistication and refinement, elevating your style with each impeccable detail. Against a backdrop of minimalist sophistication, our campaign showcases the timeless appeal of satin finishes, reflecting light with a luminous sheen that captivates the eye. With a focus on sleek lines and contemporary elements, such as the reflective formic floor, we create a subtle interplay of light and shadow that accentuates the exquisite craftsmanship of our products.
Campaign Film
In our captivating fashion film for the "Satin Shine" campaign, we invite viewers on a cinematic journey through the world of modern elegance and luxurious allure. Set against a backdrop of minimalist sophistication, the film captures the essence of satin sheen and exquisite craftsmanship that defines the collection. Each frame is a visual symphony, choreographed to showcase the graceful movement of our models adorned in the finest Schutz shoes, purses, and clothing pieces. With every step, the reflective formic floor creates a mesmerizing play of light, enhancing the luminous allure of satin finishes. From intimate close-ups to sweeping shots that capture the full ensemble, our fashion film is a captivating ode to timeless glamour and contemporary sophistication.
Still Images
In our collection of still images for the "Satin Shine" campaign, we present snapshots of timeless elegance and refined sophistication. Against a backdrop of minimalist simplicity, each image is meticulously composed to highlight the exquisite details of our products, from the luxurious satin finishes of our shoes and purses to the impeccable tailoring of our clothing pieces. With a focus on clean lines and contemporary elements, such as the reflective formic floor, our still images exude a sense of modern glamour and understated luxury. Each photograph is a work of art, capturing the essence of the "Satin Shine" collection and inviting viewers to indulge in the beauty of impeccable craftsmanship and effortless style.
Visual Identity
At the core of Schutz's visual identity and design ethos lies a bold and commanding typography, accompanied by the iconic Schutz logo. Each letter is meticulously crafted to stand out with authority, echoing the brand's commitment to excellence and innovation. Paired with the sleek lines of our logo, this typography creates a visual language that is both modern and timeless, reflecting the brand's unwavering dedication to style and sophistication. Whether showcased in digital campaigns or printed materials, the bold typography and Schutz logo serve as powerful symbols of our brand's heritage and vision, leaving a lasting impression on audiences worldwide.
Branded Material (Physical & Digital)
The "Satin Shine" campaign demands a strategic distribution across both digital and physical channels to maximize its impact. In the digital realm, targeted Instagram posts will unveil glimpses of the collection's allure, engaging followers with captivating visuals and compelling narratives. Each post will showcase the campaign's key elements, from the luminous satin finishes to the sleek formic floor, inviting viewers into the world of Schutz's modern elegance. Meanwhile, press media will be engaged through press releases and media kits, highlighting the campaign's unique aesthetic and emphasizing its significance within the fashion landscape. Press release cards will be distributed to key industry contacts, ensuring widespread coverage in influential publications such as Vogue and Harper's Bazaar, further solidifying Schutz's position as a leader in luxury footwear and accessories. By harnessing the power of digital and physical channels in tandem, the "Satin Shine" campaign will command attention and leave an indelible mark on the fashion industry.
