Role: Creative Director
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Creative Direction: André Porto Alegre
Graphic & Digital Design: André Porto Alegre
Photography: Lufree
Film: Gui Yoshida
Model: Naitiele, Marie Helene & Tissiane
Set Designer: Jean Labanca
Styling: Fabiana Leite
Beauty: Paula Kajia
Still Photography: Muccio Ricardo
Executive Production: Bravva Produções
Still Photography Assistance: Ana
Styling Assistance: Matheus Foc
Retouch: Telha Criativa
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Schutz US:
High Summer 24
The "Ultra Bold" campaign for Schutz's Spring Summer 2025 collection marks a daring rebranding direction that redefines the brand’s aesthetic while celebrating its heritage. Central to this campaign is the vibrant use of red, an iconic color synonymous with passion, energy, and empowerment. This bold hue serves as a visual manifesto, embodying the collection's core themes of confidence and allure. Through striking imagery and dynamic styling, the campaign encapsulates a sexy, trendy vibe that speaks to the modern woman who embraces her individuality.
Campaign Film
The campaign film for the "Ultra Bold" collection is a dynamic visual experience that perfectly encapsulates the essence of Schutz's rebranding direction. Shot against striking urban backdrops, the film showcases models confidently strutting in the vibrant red hues of the collection, exuding an undeniable sense of power and allure. The energetic soundtrack amplifies the boldness, while quick cuts and close-ups highlight the intricate details of each shoe. Through a mix of confident movement and captivating expressions, the film tells a story of empowerment and self-expression, inviting viewers to embrace their own inner boldness. Overall, it serves as a powerful visual statement that aligns seamlessly with the campaign’s themes of confidence, trendiness, and modern femininity.
Still Images
The still images for the "Ultra Bold" campaign, crafted in collaboration with the Macstiotti agency as the creative director, capture the essence of confidence and allure that defines Schutz's Spring Summer 2025 collection. Each shot showcases the vibrant red footwear against striking backdrops, emphasizing their bold silhouettes and unique details. The use of dramatic lighting and innovative angles creates a sense of movement and energy, bringing the shoes to life while highlighting their fashion-forward appeal. These visuals not only reinforce the campaign's theme of empowerment but also invite viewers to explore their own bold style, making a lasting impact in the realm of contemporary fashion.
Visual Identity
The layout grid for the "Ultra Bold" campaign is thoughtfully designed to prioritize the Schutz logo, which occupies a commanding three-thirds of the design grid. This bold placement emphasizes the brand's identity and reinforces its commitment to empowering women through striking fashion. Below the logo, the campaign name and collection title are strategically positioned, each occupying less than one third of the available space. This clean, minimalist approach draws the viewer's eye upward, ensuring that the logo remains the focal point while still effectively communicating essential campaign details. The overall design exudes confidence and sophistication, perfectly aligning with the bold aesthetic of the collection.
Branded Material (Physical & Digital)
The digital and physical content of Schutz’s "Ultra Bold" campaign harmoniously blend to create a multi-sensory experience that captures the spirit of the Resort collection. Online, the campaign unfolds through immersive social media posts, engaging video snippets, and interactive features that transport audiences to each "destination," allowing them to explore the collection from the comfort of their screens. Complementing this digital presence, physical content such as vibrant billboards, elegant print advertisements, and exclusive in-store displays bring the campaign’s wanderlust narrative to life in tangible form. Together, these elements not only showcase Schutz’s footwear in diverse and captivating contexts but also invite customers to experience the adventure firsthand, both virtually and physically.
