Hello. My name is Andre and I’m a Brazilian art director passionate about fashion, tennis and graphic design.

My professional journey had started in 2017, when I worked as an English & Portuguese teacher at Berlitz. Despite learning a lot, I knew that I wanted to work with art direction, a field that I was studying during my Bachelor's degree in Multimedia Communication at PUCSP (Pontifical Catholic University of São Paulo). In 2019 I received the opportunity to study abroad , so I've decided to live for one semester in San Antonio, Texas and study Communication Arts at University of the Incarnate Word (UIW). When I had returned from abroad in 2020,  I started working at B-ON Nutrição Inteligente as a communication & design intern and I had my first professional experience with graphic design. 

After a few months I've received the opportunity to work as digital performance intern at Ketchum, a global PR agency. I was responsible for analyzing digital and press campaigns from Procter & Gamble (P&G) beauty segment in Latin America. My team and I developed a “design thinking” strategy that would be applied in campaigns for brands such as Pantene, Aussie, Head & Shoulders and Herbal Essences.

During the same time, I also started working as a designer and fashion producer - freelancer positions - at Cbrands and T,Office, two small communication agencies that had a focus on fashion business. I was responsible for the production of fashion films, photos, ads, motion graphics and art pieces for social media of several brands, including Birkenstock, Lena, Lotti, Gabriela Susanna, Casa das Cuecas and some other small brands. Both of these experiences made me fell in love with the fashion field.

By the beginning of 2021, I started working at FILA as an art director/graphic designer. At FILA, I was able to learn and improve a lot of my design skills, as well as my art direction expertise. At first, I was responsible for developing moodboards, Key Visuals (KV), art pieces for B2B and B2C channels (retail, e-commerce, and outlet stores) and social media material for all categories, including running, tennis and fashion. I also had a lot of contact with creative agencies and freelancers that used to take part on selected project at FILA.    By the end of 2021 I graduated from university and completed  a curse from MOMA called Fashion as Design. 

By the middle of 2022, I have been assigned to be the leading art director/designer in charge of the tennis and fashion categories, as well as collaborations. This role involves conducting the art direction during campaigns and editorials, brand activations and design materials for the categories mentioned above. In addition to that, I'm also responsible for aligning all the creative direction in Brazil & Latin America with FILA's global team and also developing global activations in Brazil, such as FILA x ROKSANDA X FARFETCH's activation, shooting and visual identity, as well as FILA X HAIDER ACKERMANN's event and visual identity.           

After three and a half years at FILA, I've received an opportunity to coordinate the Graphic Design and Art Direction Team at Schutz, an international brand which is part of the of Arezzo&Co/Azzas Group (the biggest fashion group in Latin America). As a Graphic Design and Art Direction Coordinator, I'm in charge of the visual communication of the brand            in Brazil and in The U.S. My key responsibilities involve the creative direction of all the campaigns and editorials for the Brazilian and American market (Schutz US) as well as the development of grids, design systems and Key Visuals. Moreover, I'm assigned to lead a team of 4 designers who develop materials throughout digital and physical channels,          which include more than 90 stores in Brazil and 2 in the United States. 

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Contact: andreporto.contato@gmail.com

Instagram: @andreportoa