Role: Creative Director
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Creative Direction: André Porto Alegre
Graphic & Digital Design: André Porto Alegre
Photography: Leo Fegharezzi
Film: Thiago Andreoti
Model: Ana Mirski
Set Designer: Jean Labanca
Styling: Fabiana Leite
Beauty: Clara
Still Photography: Muccio
Executive Production: Bravva Productions
Still Photography Assistance: Ana
Styling Assistance: Matheus Foc
━ the night before ━ the night before ━ the night before ━ the night before ━ the night before ━ the night before
━ the night before ━ the night before ━ the night before ━ the night before ━ the night before ━ the night before
Schutz: Wanderlust Chronicles Resort 25
"The Night Before" campaign for Schutz's Resort collection is an evocative journey through the allure of exploration and discovery. The pre-destination, artfully segments the collection into distinct "destinations," each representing a unique facet of the adventurous spirit. The creative direction weaves a narrative that captures the essence of travel and transformation, showcasing Schutz’s latest designs as essential companions on a voyage across diverse landscapes. Through vibrant imagery and compelling storytelling, the campaign invites viewers to embrace their own wanderlust, celebrating both the journey and the stylish, sophisticated footwear that accompanies it.
Campaign Film
The campaign videos for "The Night Before" bring the concept to life through a blend of dynamic visuals and evocative storytelling. Shot against the stark contrast of the black background and illuminated white floor, the videos feature models elegantly showcasing the Resort collection. Each frame captures fluid movement, as the dancers and models interact with the glowing surface, creating a mesmerizing interplay of light and shadow. Through this video, Schutz not only highlights the craftsmanship and style of the footwear but also invites the audience to pause, reflect, and dream, aligning perfectly with the campaign’s core message
Still Images
The product still images from the "The Night Before" campaign showcase the Resort collection with striking clarity and elegance. Each shoe is presented against the dramatic black background, allowing the vibrant colors and intricate designs to take center stage. The reflective LED-lit floor adds a captivating sheen, emphasizing the shoes' details and craftsmanship. The composition highlights the unique silhouettes and textures, inviting viewers to appreciate both the artistry and wearability of each piece. These stills not only serve as a visual feast but also evoke a sense of aspiration, perfectly aligning with the campaign’s dreamlike theme.
Visual Identity
At the heart of Schutz's visual identity lies a seamless fusion of sophistication, innovation, and timeless elegance. We decided to only use the logo since it was a strong imagery. From the sleek lines of our logo to the meticulously crafted typography, every element is meticulously curated to convey our brand's commitment to excellence and style. Whether showcased in digital campaigns or physical retail spaces, our visual identity serves as a powerful symbol of our heritage and vision, instantly recognizable and unmistakably Schutz. With a palette of rich colors, contemporary design elements, and a keen attention to detail, our visual identity sets the stage for captivating storytelling and immersive brand experiences. It's a reflection of who we are and what we stand for – a testament to the enduring allure of Schutz's impeccable craftsmanship and unparalleled sophistication.
Branded Material (Physical & Digital)
The digital and physical content of Schutz’s "The Night Beforet" campaign harmoniously blend to create a multi-sensory experience that captures the spirit of the Resort collection. Online, the campaign unfolds through immersive social media posts, engaging video snippets, and interactive features that transport audiences to each "destination," allowing them to explore the collection from the comfort of their screens. Complementing this digital presence, physical content such as vibrant billboards, elegant print advertisements, and exclusive in-store displays bring the campaign’s wanderlust narrative to life in tangible form. Together, these elements not only showcase Schutz’s footwear in diverse and captivating contexts but also invite customers to experience the adventure firsthand, both virtually and physically.
