Role: Creative Director
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Creative Direction: André Porto Alegre
Graphic & Digital Design: André Porto Alegre
Photography: Ivan Erick
Film: Guilherme Yoshida
Model: Emily Mendes
Set Designer: João Arpe
Styling: Fabiana Leite
Beauty: Angel
Still Photography: Muccio
Executive Production: Bravva Productions
Still Photography Assistance: Ana
Styling Assistance: Matheus Foc
Retouch: Philipe Mortosa
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Schutz: Western Boots. Fall Winter 2024
Introducing the Western Boots campaign by Schutz – a bold fusion of rugged charm and contemporary flair. In this captivating collection, we invite you to saddle up and embrace the spirit of the Wild West, where every step exudes confidence and untamed allure. While our primary focus remains on our exquisite range of boots and purses, we seamlessly incorporate full look images, showcasing our impeccably crafted clothing pieces that complete the Western-inspired ensemble. Set against a backdrop of rustic charm, our campaign transports you to a frontier where cowboy hats, ropes, and the earthy hues of the Wild West reign supreme. With a nod to tradition and a modern twist, each image captures the essence of rugged elegance, evoking the untamed spirit of the open range. The red earthy background adds a touch of authenticity, grounding the collection in the rich heritage of Western style.
Campaign Film
In our captivating campaign film for the Western Boots collection, we invite viewers on an exhilarating journey through the rugged landscapes of the Wild West. Set against a backdrop of sprawling plains and fiery sunsets, the film captures the essence of untamed beauty and timeless allure. Each frame is a cinematic masterpiece, choreographed to showcase the rugged elegance of our boots and purses amidst the iconic symbols of the frontier: cowboy hats, ropes, and dusty trails. With sweeping shots that capture the spirit of adventure and freedom, our campaign film transports audiences to a world where every step is a testament to courage and style. From close-ups of intricate stitching to dynamic sequences of horseback riding, the film is a visual feast that celebrates the enduring legacy of Western fashion with a modern twist. Join us on a cinematic journey through the Wild West and experience the thrill of the Western Boots collection like never before.
Still Images
In our collection of still images for the Western Boots campaign, we present snapshots of rugged elegance and timeless charm. Against a backdrop of the Wild West's rustic landscapes, each image is carefully composed to showcase the intricate details and impeccable craftsmanship of our boots and purses. From the rich texture of leather to the bold accents of hardware, every element is captured in exquisite detail, evoking the spirit of adventure and exploration. Set against the earthy tones of the frontier, our still images transport viewers to a world where tradition meets modernity, where cowboy hats and ropes intertwine with contemporary style. With each photograph, we invite you to immerse yourself in the rugged beauty of the Wild West and discover the timeless allure of the Western Boots collection by Schutz.
Visual Identity
At the heart of Schutz's visual identity lies a seamless fusion of sophistication, innovation, and timeless elegance. Different from the other campaigns, we decided to only use the logo since it was a strong imagery. From the sleek lines of our logo to the meticulously crafted typography, every element is meticulously curated to convey our brand's commitment to excellence and style. Whether showcased in digital campaigns or physical retail spaces, our visual identity serves as a powerful symbol of our heritage and vision, instantly recognizable and unmistakably Schutz. With a palette of rich colors, contemporary design elements, and a keen attention to detail, our visual identity sets the stage for captivating storytelling and immersive brand experiences. It's a reflection of who we are and what we stand for – a testament to the enduring allure of Schutz's impeccable craftsmanship and unparalleled sophistication.
Branded Material (Physical & Digital)
For the Western Campaign of Schutz, the digital ad print material embraces the essence of modern sophistication and Western charm. Captivating visuals of Schutz footwear, set against rugged landscapes or chic urban backdrops, evoke a sense of adventure and style. In magazines, these print ads seamlessly integrate into glossy spreads, commanding attention with their bold imagery and sleek design. Each ad invites readers into the world of Schutz, where craftsmanship meets contemporary flair. Complementing these magazine placements, Schutz's presence on social platforms amplifies its reach, engaging audiences with dynamic content tailored to each platform's unique aesthetic. From Instagram's visually striking posts to Facebook's interactive storytelling, Schutz leverages digital spaces to connect with consumers on a personal level, inviting them to step into the shoes of confident, fashion-forward individuals.
