Role: Creative Director
—
Creative Direction: André Porto Alegre
Graphic & Digital Design: André Porto Alegre
Photography: Cassia Tabatini
Model: Isabela Eing, Emily Mendes
Set Designer: Jean Labanca
Styling: Alexandra Benenti
Beauty: Teo Mirando
Executive Production: Bravva
Still Photography Assistance: Cidão, Lucas
━ ultra bold ━ ultra bold ━ ultra bold ━ ultra bold ━ ultra bold ━ ultra bold
━ ultra bold ━ ultra bold ━ ultra bold ━ ultra bold ━ ultra bold ━ ultra bold
Schutz Ultra Bold Spring Summer 25
The "Ultra Bold" campaign for Schutz's Spring Summer 2025 clothing collection marks a daring rebranding direction that redefines the brand’s aesthetic while celebrating its heritage. Central to this campaign is the vibrant use of red, an iconic color synonymous with passion, energy, and empowerment. This bold hue serves as a visual manifesto, embodying the collection's core themes of confidence and allure. Through striking imagery and dynamic styling, the campaign encapsulates a sexy, trendy vibe that speaks to the modern woman who embraces her individuality.
Visual Identity
The layout grid for the "Ultra Bold" campaign is thoughtfully designed to prioritize the Schutz logo, which occupies a commanding three-thirds of the design grid. This bold placement emphasizes the brand's identity and reinforces its commitment to empowering women through striking fashion. Below the logo, the campaign name and collection title are strategically positioned, each occupying less than one third of the available space. This clean, minimalist approach draws the viewer's eye upward, ensuring that the logo remains the focal point while still effectively communicating essential campaign details. The overall design exudes confidence and sophistication, perfectly aligning with the bold aesthetic of the collection.
Branded Material (Physical & Digital)
The digital and physical content of Schutz’s "Ultra Bold" campaign harmoniously blend to create a multi-sensory experience that captures the spirit of the Resort collection. Online, the campaign unfolds through immersive social media posts, engaging video snippets, and interactive features that transport audiences to each "destination," allowing them to explore the collection from the comfort of their screens. Complementing this digital presence, physical content such as vibrant billboards, elegant print advertisements, and exclusive in-store displays bring the campaign’s wanderlust narrative to life in tangible form. Together, these elements not only showcase Schutz’s footwear in diverse and captivating contexts but also invite customers to experience the adventure firsthand, both virtually and physically.
