Role: Creative Director
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Creative Direction: André Porto Alegre
Graphic & Digital Design: André Porto Alegre
Photography: Ivan Erick
Film: Guilherme Yoshida
Model: Emily Mendes
Set Designer: João Arpe
Styling: Fabiana Leite
Beauty: Angel
Still Photography: Muccio
Executive Production: Bravva Productions
Still Photography Assistance: Ana
Styling Assistance: Matheus Foc
Retouch: Philipe Mortosa
━ on my way to the west ━ on my way to the west ━ on my way to the west ━ on my way to the west ━ on my way to the west ━ on my way to the west
━ on my way to the west ━ on my way to the west ━ on my way to the west ━ on my way to the west ━ on my way to the west ━ on my way to the west
Schutz: Wanderlust Chronicles Resort 25
The "On My Way To The West" campaign for Schutz's Resort collection is an evocative journey through the allure of exploration and discovery. This first chapter, titled "Wanderlust Chronicles," artfully segments the collection into distinct "destinations," each representing a unique facet of the adventurous spirit. The creative direction weaves a narrative that captures the essence of travel and transformation, showcasing Schutz’s latest designs as essential companions on a voyage across diverse landscapes. Through vibrant imagery and compelling storytelling, the campaign invites viewers to embrace their own wanderlust, celebrating both the journey and the stylish, sophisticated footwear that accompanies it.
Campaign Film
The campaign film for Schutz’s "On My Way To The West" is a visually captivating odyssey that brings the Wanderlust Chronicles to life. Through a seamless blend of stunning cinematography and evocative storytelling, the film transports viewers across a series of picturesque destinations, each embodying a distinct facet of the Resort collection. As the protagonist journeys through vibrant cityscapes, serene coastal retreats, and lush, exotic landscapes, Schutz’s latest footwear becomes an integral part of her adventure, perfectly complementing every scene. The film’s dynamic pace and rich, immersive visuals not only highlight the collection’s versatility and elegance but also inspire a sense of wanderlust and excitement, inviting viewers to embark on their own stylish adventures.
Still Images
The still images from Schutz’s "On My Way To The West" campaign exude an air of refined adventure, capturing the essence of the Resort collection with striking clarity. Each shot is meticulously composed to highlight the collection's sophisticated footwear against breathtaking backdrops, from sun-drenched beaches to bustling urban streets. The stills masterfully balance elegance and wanderlust, showcasing the shoes as both fashionable statements and essential travel companions. With their vibrant colors and dynamic angles, these images invite viewers to immerse themselves in the spirit of exploration while appreciating the impeccable craftsmanship and style of Schutz’s latest designs.
Visual Identity
At the heart of Schutz's visual identity lies a seamless fusion of sophistication, innovation, and timeless elegance. Different from the other campaigns, we decided to only use the logo since it was a strong imagery. From the sleek lines of our logo to the meticulously crafted typography, every element is meticulously curated to convey our brand's commitment to excellence and style. Whether showcased in digital campaigns or physical retail spaces, our visual identity serves as a powerful symbol of our heritage and vision, instantly recognizable and unmistakably Schutz. With a palette of rich colors, contemporary design elements, and a keen attention to detail, our visual identity sets the stage for captivating storytelling and immersive brand experiences. It's a reflection of who we are and what we stand for – a testament to the enduring allure of Schutz's impeccable craftsmanship and unparalleled sophistication.
Branded Material (Physical & Digital)
The digital and physical content of Schutz’s "On My Way To The West" campaign harmoniously blend to create a multi-sensory experience that captures the spirit of the Resort collection. Online, the campaign unfolds through immersive social media posts, engaging video snippets, and interactive features that transport audiences to each "destination," allowing them to explore the collection from the comfort of their screens. Complementing this digital presence, physical content such as vibrant billboards, elegant print advertisements, and exclusive in-store displays bring the campaign’s wanderlust narrative to life in tangible form. Together, these elements not only showcase Schutz’s footwear in diverse and captivating contexts but also invite customers to experience the adventure firsthand, both virtually and physically.
