Role: Art Director & Graphic/Digital Designer
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Art Direction: André Porto Alegre
Graphic Design: André Porto Alegre
Photography: Naelson de Castro
Photography Assistance: Vitor Cohen
Executive Production: Fabiano Cabral
Styling: Morgana Ludivig
Styling Assitance: Aline Prado
Beauty: Edu Hyde
Models: Santti, Zhana, Polyana and Greg
━ fall winter 24 ━ fall winter 24 ━ fall winter 24 ━ fall winter 24 ━ fall winter 24 ━ fall winter 24
━ fall winter 24 ━ fall winter 24 ━ fall winter 24 ━ fall winter 24 ━ fall winter 24 ━ fall winter 24
FILA Lifestyle Catalog Graphic Project
Immerse yourself in the dynamic fusion of style and functionality with the FILA Fall Winter 2024 Collection, brought to life in this visually stunning lifestyle catalog. Meticulously curated and creatively directed by me, this graphic project is a testament to design thinking in a clear and minimal way. The catalog unfolds as a visual journey, capturing the essence of FILA's latest offerings against a backdrop inspired by a carefully crafted moodboard. From the moodboard's inception to its realization in the final graphic project, every detail reflects an unwavering commitment to a unique aesthetic that seamlessly blends contemporary flair with timeless elegance.
Creative Direction - White Background
We captured images with an white background in order to highlight the products for the clients. These were extremely important for t development of the graphic project as they elevated the brand, offering a cohesive visual narrative that goes beyond mere product display. It weaves a story that captures the spirit of the Fall Winter 2024 Collection, emphasizing versatility, comfort, and bold fashion choices.
Creative Direction - Colored Background
In this catalog, FILA enthusiasts will find themselves immersed in a world where style knows no bounds. The images with colored backgrounds were used to illustrate the three main categories (street, sporty and outdoor). They were also displayed a the cover, index, etc…This catalog is a celebration creative prowess and the brand's commitment to pushing the boundaries of fashion, making it a must-have for trendsetters and fashion aficionados alike.
