Role: Art Director & Graphic/Digital Designer
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Art Direction: André Porto Alegre, Ally Fukumotho
Graphic & Digital Design: André Porto Alegre
Photography: Thiago Bruno
Photography Assistance: Brunão, Isabelli Pontes, Bruna Avi, Tim Sanches
Film: Leonardo Bamboo
Executive Production: Francine Steiner, Beatriz Liet
Production Agency: Differ
Styling: Nathara Imba
Beauty: Edu Hyde
Models: Alesi Falcão, Larissa, Jeronimo, Josana
━ winter colors ━winter colors ━ winter colors ━ winter colors ━ winter colors ━ winter colors
━ winter colors ━winter colors ━ winter colors ━ winter colors ━ winter colors ━ winter colors
FILA Winter Colors Fashion Editorial
The visual construction was done starting from the connection with the brand's sportstyle, photographing four models in the stands of courts and gymnasiums that represent the sports present in FILA's DNA, such as running and basketball. Furthermore, it is important to highlight that the main parts disclosed in this editorial were the jackets, which have new color variants and different models. The menu is varied, with highlighted in shades of orange, brown, yellow, red and blue. FILA has a long history with running and basketball environments , that's why we wanted to shoot not only in the benches, but also the courts and tracks.
Editorial Film
For our editorial film, we wanted to present sporty environment from a club in São Paulo. Similar to the images, the aesthetic was based on a regular day inside sport club, with a crew that creates a connection between places where people usually practice sports and the fashion world. All the scenes were previous draw with a basic storyboard that specified the photography angles, movements and acting
Visual Identity
The typeface used for this collection was the Futura typeface. In addition to that, applying the logo FILA LINEAR is a must in terms of communication. We developed a grid with a logo with the name of the editorial as well as quote/CTA for the consumers to access the website and purchase the collection.
Branded Material (Digital)
As part of the marketing team, we also plan and develop creative concepts of all the material that needs to be used by the marketing team and external partners inside and outside the company. For Fashion Editorials, FILA usually doesn't have a lot of in-store materials since they main goal is for digital/social media usage for our DTC and wholesale channels.
